The data backbone for modern advertising.
iTek Media unifies identity, clean-room data, omnichannel activation and privacy-safe measurement in one platform — so demand and supply teams finally run on the same numbers.
Built for auctions you'll have next year, not last year.
Infrastructure designed around post-cookie identity, supply-path transparency and real-time decisioning.
Four pillars, one stack.
Every module works alone — and dramatically better together.
Identity Graph
People-based identity stitched from authenticated, modeled and contextual signals — resilient without third-party cookies.
- UID2 / RampID
- Contextual AI
- Household graph
- Consent-aware
Data Clean Room
Match first-party data with partners inside a privacy-safe enclave. No raw data ever leaves your control.
- PII hashing
- Overlap analysis
- Lookalike seeds
- Audit trails
Activation Engine
One decisioning layer across display, video, CTV, audio and native — with frequency governed once, globally.
- Cross-channel freq cap
- Dynamic creative
- Bid shading
- Path optimization
Measurement Suite
Incrementality, MTA and MMM in one workspace. Understand contribution, not correlation — then re-allocate in one click.
- Geo-lift tests
- MMM refresh weekly
- Unified reporting API
- Cohort explorer
From signal to spend, in milliseconds.
1 · Collect
First-party data, consent signals and context stream into your private graph via SDK, API or warehouse sync.
2 · Resolve
The identity graph matches and refreshes audiences continuously — no stale segments, no cookie roulette.
3 · Activate
Decisioned bids flow to 40+ integrated platforms with frequency, pacing and creative governed centrally.
Median round-trip: 18 ms · Throughput: 140k QPS per seat · Zero raw-PII egress
Plays well with your stack.
Native connectors for the platforms you already run — no rip-and-replace.
“We replaced four point-solutions with iTek. Frequency finally makes sense across CTV and social, and our ROAS attribution survived the finance team's audit.”
Sarah Lindqvist — VP Programmatic, Orbit Travel Group
See your data move in real time.
Book a 30-minute demo with an engineer, not a slideshow. We'll connect a sample of your first-party data and show the graph resolve live.
Request a Demo