Platform Deep Dive

One stack. Zero guesswork.

Four modules, one data model, one API. Everything below runs on the same privacy-by-design foundation and the same 99.99% uptime SLA.

01 · Identity

Identity Graph

A continuously refreshed graph built from authenticated logins, privacy-consent first-party data and AI-scored contextual signals — designed for a world without third-party cookies.

  • Deterministic + probabilistic linkage with confidence scores
  • Native UID2, RampID and ID5 support
  • Household & device resolution for CTV
  • Consent state enforced at every hop
Abstract network visualization of identity resolution
Clean room data architecture
02 · Collaboration

Data Clean Room

Partner data never touches yours. Queries run inside a sealed enclave with hashed keys, differential-privacy thresholds and immutable audit logs.

  • SQL workspace with pre-built query recipes
  • Overlap, reach & frequency measurement
  • Lookalike seed export to any DSP
  • SOC 2 Type II · ISO 27001 controls
03 · Activation

Activation Engine

Buy everything from one decisioning brain. Bid shading, supply-path optimization and cross-channel frequency are computed once — not per seat, per platform.

  • Display, video, CTV, audio, native, DOOH
  • Dynamic creative optimization (DCO)
  • Pacing & budget guardrails
  • Open API + warehouse-native activation
Activation engine console with live channels
Measurement charts on a trading-style dashboard
04 · Measurement

Measurement Suite

Stop arguing about attribution. Run geo-lift experiments, refresh MMM weekly, and let the platform recommend budget moves you can defend to a CFO.

  • Incrementality testing workflow
  • MMM + MTA triangulation
  • Cohort & funnel explorer
  • Reporting API & scheduled exports
Security

Enterprise controls, standard issue.

SOC 2
Type II audited annually
ISO
27001 certified controls
GDPR
DPA + SCC coverage
SSO
SAML / SCIM provisioning

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